Mission: ADNOC is a big petroleum company with over than 3500 employee, they had developed a new version for ERP system for their internal usage. So they want to promote this new policies and new working attitude for their employees for the all levels in a friendly way.
Solution: Is to come up with an advertising campaign but internally, so the company’s offices in the all branches will be our media spaces. So the employees are out audiences and our only target.
Concept: To deliver the massage of when you working smart by using ERP, definitely you will save more time, this is your own time to spend it as you want and as you like “WORK SMART….PLAY HARD”