EXPO 2012 YEOSU KOREA
The Logo and Corporate Identity of Bangladesh Pavilion in the World Expo
Bangladesh is participating in EXPO 2012 YEOSU KOREA. For this Bangladesh needed a Brand Identity that reflects its own culture and diversity while keeping a balance with the themes of EXPO 2012 YEOSU KOREA.
Ionsketch designed a unique but known concept for the logo. Days and nights past developing new concepts and ideas. Finally every thing paid of with an amazing logo and CI.
The logo is classic Bangladeshi sea going boat, the boat is very common in the southern parts of the country but none of them use a sail anymore. The boat is vested on a wavy sea where in the bottom edge there is a sea beach, a depiction of the Worlds Longest Sandy Beach The Cox's Bazar. In the background a shining sun is rising and declaring a better and beautiful new day. The script "Bangladesh" is written in the logo is identical to the "Beautiful Bangladesh" logo.
The overall logo and other elements are designed reflecting the theme of EXPO 2012 YEOSU KOREA, "Living Oceans and Coastlines."