Amarelo Doce is a children's multibrand store in Bento Gonçalves - Brazil, targeting parents with kids from 0-8 years. We were invited to create a fun, colorful, and playful brand.
Problem
Develop a complete branding project for a children's store in south Brazil - from the name to the smallest graphic details - creating a visual communication that values the best of being a child.
Solution
Combining visual elements that invite you to childhood and imagination, we created a name, universe of colors, designs, shapes and illustration that position the company as a reference in the sector.
This project was proudly published on the book Color Melody - The Colour Application in Brand (2017) from Designer Books, China.
Project: Branding (Naming, Visual Identity & Concept, Logo Design, User Experience, User Interface)
