THEME DESIGN
THE CONTEMPORARY
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Ramadan is a tradition, but over the years it has been expressed in a more contemporary tone and style. We
understand that Ramadan is a opportunity to discipline oneself and devote more time to prayer and charity.
The objective here, is to communicate this message in a more modern tone and bring out the values of the Burj
Khalifa brand. The theme logo has been formed in keeping with this thought. The curves that support the core
Burj Khalifa brand has been used to create an ambience of devotion, while the calligraphic ‘Ramadan Kareem
message supports the theme.
