Monsanto – America's Farmers Mobile Experience
The America’s Farmers Mobile Experience is a unique mobile experience that travels across the United States celebrating and sharing the story of America’s Farmers and how they are key to meeting our global demands. The Mobile Experience also presents various tools and technologies that will help farmers produce more and conserve more.
The experience features 1,000 square feet of exhibit space, 213 square feet of interactive touch screens and a custom movie theater and movie featuring a 25½ x 7 curved-screen, three-projector HD system and 5.1 Dolby surround sound.
AD: Mark Newman
Production: Tom Petrie, Bad Dog Pictures
Edit: Scott Conger, 90 Degrees West
Audio: Mike Radentz, Antidote
Mobile Experience Fly-Through
Movie Trailer
9:22 Movie Experience
First Image:
Dr. Norman Borlaug – Visitors learn about Dr. Norman Borlaug, an American agronomist, humanitarian and Nobel laureate, and his contributions to fighting global hunger.
Second Image:
It is estimated that there will be nine billion people on the earth by 2050. Farmers will need to grow as much food in the next 50 years as they did in the past 10,000 years combined if we are to sustain our planet.
Third Image:
Seed Scan – Visitors scan the seed bar codes to learn about one of the largest seed banks in the world.
Seed Chipper – Visitors operate a single-seed chipper and learn how it helps identify the best seeds for higher-yielding plants. Visitors take home their own chipped seed.
Product Pipeline – Showcases the tools and technology available to farmers.
