MAGNETIC CARS
Volkswagen’s Automatic Distance Control helps drivers avoid accidents by keeping a constant distance from the car in front. This direct mailer contains two scale model cars with magnets installed that repel whenever they get close. No matter what, they never bump, thus demonstrating the collision prevention aspect.
This was our first direct mailer piece for Volkswagen, and achieved a 16% increase in test drives and 4.3% increase in website visits.
This was our first direct mailer piece for Volkswagen, and achieved a 16% increase in test drives and 4.3% increase in website visits.
