We all have a little competitive streak in us, whether against others or against ourselves. In the broadcast campaign, we show that competitive side and add a little play-by-play. These are feats of speed, strength, time and quickness. Of course, Sanford Orthopedics & Sports Medicine helps give our family their competitive edge.
Integrated campaign included TV, teaser spots in media, print, radio and outdoor.
TV spots launched regionally as a story-series during Super Bowl. The :15 Establishing spot only ran during the game as a way to set the stage for the other stories.
Dad
Mom
Grandma
Son
