BRAND BUILD AND E-COMMERCE WEBSITE
The problem
Back in February 2015 I was commissioned to set up the initial e-commerce website for the fashion brand MOI, which is a local Slovenian brand proudly making handcrafted wooden bow ties for years. MOI takes local wood and creates whimsical wooden bow ties as well as other accessories that can be used for all sorts of occasions; from simple family gatherings to modern weddings. Throughout the year, the customer base grew and with that, their demands and needs. We had to expand the already working e-commerce website as well as integrate various solutions in order to back up the language translations that followed.
The process
First we re-did the brands logo identity and had to decide on the primary colours that would reflect the whimsical yet toned down, hands-on attitude from the brand. We went with blues and nuances of orange to reflect the color of wood and wood-like materials. After that was set and done, we set up the initial website in Slovene with a solid e-commerce backend system and PayPal support. In Summer 2015, the client contacted me again and the website got an addition of two new languages: German and English. With that, we also re-did the infrastructure, added several backend as well as front-end functionalities, and made sure any server side money transactions were safe with the help of various certificates.
Back in February 2015 I was commissioned to set up the initial e-commerce website for the fashion brand MOI, which is a local Slovenian brand proudly making handcrafted wooden bow ties for years. MOI takes local wood and creates whimsical wooden bow ties as well as other accessories that can be used for all sorts of occasions; from simple family gatherings to modern weddings. Throughout the year, the customer base grew and with that, their demands and needs. We had to expand the already working e-commerce website as well as integrate various solutions in order to back up the language translations that followed.
The process
First we re-did the brands logo identity and had to decide on the primary colours that would reflect the whimsical yet toned down, hands-on attitude from the brand. We went with blues and nuances of orange to reflect the color of wood and wood-like materials. After that was set and done, we set up the initial website in Slovene with a solid e-commerce backend system and PayPal support. In Summer 2015, the client contacted me again and the website got an addition of two new languages: German and English. With that, we also re-did the infrastructure, added several backend as well as front-end functionalities, and made sure any server side money transactions were safe with the help of various certificates.
The backend system was tested against several security issues which could put the customers at risk of fraud or third party hacks. Along with that, we made sure the front-end didn't impose any open doors and opportunies for further hacking or damaging of the website by either disabling it or exposing sensitive customer data. With that in mind, we made sure a solid HTTPS protocol was installed throughout the website with additional security locks to protect the client and future customers.
We built the website based on a purchased template which we customized to completely fit the brand, the needs of the client as well as design a solid foundation to build upon. In the entire process, I was also responsible for translating the website into English (completely) and German (partly). The whimsical yet simple product descriptions are also my creative work – I took it upon myself to come up with easy to remember product names that don’t fully translate into every language but carry a lot of character. Besides web developing and integrating various wordpress plugins with backend solutions, I was also responsible for content maintainance, creative writing, retouching of various photos as well as administrating the website along with the server part.
The solution
A responsive website with fully integrated woocommerce backend support offers the client an easy to operate, fully automated system where the customer can safely commit to their purchases and have zero worries about any money transactions that might occur. Along with that, the website is fully tested on various mobile devices, automatically recognizes and adjusts the language according to the customers settings as well as leaves enough room for further expansion and growth.
The solution
A responsive website with fully integrated woocommerce backend support offers the client an easy to operate, fully automated system where the customer can safely commit to their purchases and have zero worries about any money transactions that might occur. Along with that, the website is fully tested on various mobile devices, automatically recognizes and adjusts the language according to the customers settings as well as leaves enough room for further expansion and growth.
The website can be viewed at https://moi-style.com/ (last check October, 27th 2015).
ACTUAL WEBSITE SCREENSHOTS
