One of the favourite personal concept project that I worked on recently. Method is the go-to destination for luxury fashion. Creating the identity meant finding the right balance to between minimalism and luxury. The brand evokes a mindset - an attitude. We created a scheme that was designed to act as shorthand for the brand. This was combined with a colour palette of vintage tones to complete a simple, elegant identity. The website and app were kept minimal and broadly focussed on creating an optimal experience across all devices.