DOPPLER is a manufacturer of complete lift solutions headquartered in Greece.
The company exports its products to more than 60 countries worldwide.
The rebranding of DOPPLER was more than a challenging project.
During the fifteen years of the company’s operation the unsuccessful cooperation with three advertising companies shaped a vague brand identity.
Thus, the challenge was to form a clear, compelling and consistent company identity in a subtle as well as a tangible manner since the management wanted to avoid alienating the old customers.
My objective was to create a brand identity that resonates with company’s culture, distinguishes DOPPLER from the competition and embodies what customers can expect when interacting with it.
Along with the logo, typography and colors, all corporate communication elements including brochures, advertising, fact sheets, newsletters and social media were integrated as an important part of building brand identity.
I focused on increasing brand awareness through a comprehensive process since I believe that brand consistency can ensure the success of DOPPLER's corporate identity.
Art Direction & Graphic Design: Ektor / Paul Theofanous
Marketing Executive: Amalia Chatzistavrou