We worked together with photographer Martijn Oort to create a series of visuals for the new Sprinter Edition campaign. Martijn was responsible for the photography part and CG supervision. He photographed the backplate and all the people. We created the vehicles and other key elements of the images in CGI. Kai Tietz managed the whole project in the background.

It was fun to create the balloon, although there were not lots of appropriate references to follow when it came to inflated elephants. Below are screen grabs of the elephant modelled in Zbrush.

Below is the final CGI elephant balloon. 

Martijn directed up to 50 people on a carpark in Berlin to populate the scene. All the people in the crowd have been masked and placed one by one in the image.

For the image below, the whole quarry has been 3D scanned and recreated in Maya, though we only rendered the areas around the drillhead for the final image. The full quarry geometry helped us to position pipes, screws and detail elements on Martijn’s backplate photography. The drill has been modelled in Zbrush and then we rendered everything in Vray, aside from the vehicle, which was Vred.

Below are the sketches for the drill and the  geometry created in ZBrush.

Martijn shot lots of falling dust and gravel bits that we comped in photoshop. Below is a close-up image.