Idea: create a new look andfeel to the entire brand ecosystem. Narrow Iriver focus to nature and theoutdoors.
Executions: four product designs, an Androidbased interface, interactive website, Facebook page, and two apps.
1) Mini Music Player – Affordable, portable, and great for taking on a run
2) Classic Music Player – Same great Iriver design language, but with a giant leap forward in software
3) Premium Android Optimized Music Player – Competitive with todays electronic giants, like Apple and Samsung
4) Premium Android Phone – The first for Iriver. For those individuals who don’t want to take a music player and a phone with them.