Cocci Rotti
The process for this project began with the analysis of researching the neighborhood of Testaccio in Rome, Italy. The community is named for the eighth hill of Rome, a man made hill built from destroyed pot amphorae in which the neighborhood was built around. Primarily known as a strong working class community, the neighborhood has recently evolved into a region of gentrified buildings and a cultural hub for young Romans looking to discover the arts and dance at some of the city's most popular nightclubs.
I created an identity system for an alternative hangout spot that combines coffee, music, and art together in one spot.
Cocci Rotti(Italian) |co chē rōtē| – Broken shards
I created an identity system for an alternative hangout spot that combines coffee, music, and art together in one spot.
Cocci Rotti(Italian) |co chē rōtē| – Broken shards
LOGO
The logo reflects the broken terracotta that make up Mount Testaccio as well as the vibrant energy of the neighborhood.
The logo reflects the broken terracotta that make up Mount Testaccio as well as the vibrant energy of the neighborhood.
APPLICATIONS
The applications that I designed for the coffee house included posters/advertisements, stationery, carry-out items, and a website.
The applications that I designed for the coffee house included posters/advertisements, stationery, carry-out items, and a website.
Selected spreads from design manual.
