The initial palette was inspired by the softer side of the neon colors seen throughout Florida in the 80's. The heart represents the caring nature of the organization while the ribbon wraps around loosely embracing it.
As with any design, the typefaces can make or break a project. Balancing a soft and legible typeface with an approachable yet strong typeface was the aim. The use of Maudy Script for “Orlando” was inspired by an old postcard I had seen from the 70's. Paired with Montserrat, this captured the feel I was looking for.