A social media campaign that ran in the summer of 2015, meant to accompany USTA's animated Find Yourself in the Game ad spots, to crowdsource and tell the diverse stories behind tennis.

Deliverables were a series of social media posts, web ads, and print ads that include quotes from, and obscured photos of two players that were featured in the ad spots. The idea was to draw the connection between the way one identifies in spite of their love of the game, which may or may not go against the status quo.

Property of USTA.
Half page print ad
Twitter posts
Facebook / Instagram posts
#mytennismygame
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#mytennismygame

A social media campaign that ran in the summer of 2015, coinciding with USTA's Find Yourself in the Game ad spots, to find and tell the diverse s Read More
2
65
0
Published:

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