Flipo is a brand designed for children. It aims at creating an immersive and interactive learning experience for kids, using engaging graphics and AR (Augmented reality) technology.
Flipo is also the name of the mascot - a Hippo, associated with this brand. He is portrayed as smart, fun loving and personifies the brand image.
The task at hand was to create an identity for the brand that matches it's light and fun-loving persona as well as a mascot who is endearing and appeals to children.