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    ‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses b… Read More
    ‘Relaxed or serious, round or angled?’ Charles E. Osgood’s semantic differential is a type of a rating scale and origins in psychology. It uses bipolar adjectives as a basis of valuation. Based on a selection of relevant adjectives we made a rapid analysis of the visual identity of potential new clients and used the parameters to generate individual visualizations. The cards give a first expression of our analytic approach and challenges the recipient to deal with the possible mismatch between self- and external perception of his company. Read Less
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