Opened in Rome city center, more precisely in Trastevere, Giselda is a traditional bakery with an international attitude where you can find daily bread, pizza, pasta and sweets. The client’s request was to communicate a traditional soul with a contemporary touch, finding inspiration in the latest international trends. The brand identity recalls Giselda’s interior design. Textures are inspired by the distinctive tiles on the walls and they are used, each time in a different way, on many communication tools. The customization process has involved packagings and decals, cups, napkins, uniforms and other instruments.
Credits: Humus Design http://www.humusdesign.com/