This was a unique project. The clients wanted something different, and we gave it to them. Very few horizontal websites existed, let alone were successful. This one was unique in how it navigated using a paper like slider that opened in closed left to right for different content. It was developed in 2007, so Flash was the only solution, as HTML5 was still a few years away. One of the unique features was the animated water behind the 1155 logo, adding a cinematic quality.