This online video about mom day festive in thailand in august 2015 by samsung thailand

 

Brief - Samsung Thailand want to do something in online for promote Activ Dual Wash washing machine to make people feel good with brand and relate with product benefit about 3 care

 

Idea - not anyone in the world care you like your mom and we will go street to interviews let's they tell about how they mom care them and what they gonna do for mom in mom day festival are coming.

 

Story - We interviews people on street in bangkok before mom day festive to asking people let them tell about their mom and how much they care. No script just ask.

 

Results - After video launch just 3 weeks have more than 1,000,000 views with in less media budget and high rate of video views end never like never have before. More than 500 engagement share their photo of mom to Samsung Thailand Fanpage in period of campaign.

 

After Campaign - we surprise 1 woman in video to give Activ Dual Wash for her mom like a gift, we never announce before launch campaign about this for surprise everyone.

 

Less Budget More Results never been before, viewers happy, client happy and we so happy.

End