Our client, Carol, is a piano instructor. Her target customers are high and middle class people who are interested in music. We would like to create a unique and distinct image to promote her business. Therefore, we created a logo that is elegant yet simple, clean and modern. We picked a small section of the keyboard as the main visual because keyboard is the main connection that links the pianist and the piano together. This visual is incorporated in the whole branding to give the audience a clear image that associates client's business with the brand.