Hacksaw were approached by Acorn Brewery to rebrand the brewery in line with the company's aspirations for the next decade and beyond.
After creating a new logotype and image for the brewery, we took inspiration from Acorn's flagship bar, The Old No.7, when tackling the product range. The traditionally styled bar has a huge chalk prominence, so we based the product image heavily around this influence.
Over 25 individual, hand drawn chalk illustrations were the basis for the bottle, pump and can designs giving the whole range a uniformed, but completely original and individual approach.
The rebrand was a massive success, resulting in bottle exports to Norway, Italy and Spain, as well major UK supermarkets stocking a range of Acorn products.
Creative Director | Designer - Kyle Wilkinson
Photographer - Marc Wilmot