JL DESIGN .'s profile

HBTV 2015 Channel Rebrand - Image

位於長江與漢江匯流之處,除形成湖北特殊地理位置外,也造就其經濟與歷史文化的中心; 密佈的河網更令湖北與水的關係密不可分。JL DESIGN在2015湖北衛視頻道改版上便以「水」作為設計符號,從水滴、波紋、水氣泡、波浪等不同型態來傳達湖北衛視正如水一般,型態多變且蘊含豐富內容,傳承著千年歷史文化也乘載著每個人的夢想與願望。

Hubei is situated in the central region of China, a location where the Yangtze river and Han river meet. It is a center of economical and cultural activities, a reflection on the importance of the rivers. To Hubei, water is of utmost importance. JL DESIGN, in the 2015 refresh of HubeiTV, uses water as the main design element - from water droplets to ripples to bubbles to waves. Water as a vessel, carries with it, the hopes and dreams of the people of Hubei.
 
Image Spot 頻道宣傳片/
以一天從早晨到夜晚的概念,從具有悠久文化歷史象徵的的長江開始,到夜晚摩登繁華的 
都會景致,表現出長江(水)與人們的互動關係。

From sunrise to nightfall to the dawn of a new day, the lives of the people of Hubei are seen as being closely connected to the Yangtze river, or water.
 
Credits
Design Studio: JL DESIGN
Creative Director: JL 羅申駿
Executive producer: Angela Moo 巫安琪 
Project Manager: Macy Peng 彭梅娟 / Jennifer Lin 林佳蓉
Art Director: Lance Wei 魏良恩
Post Production
Director: Arvin Chen 陳駿霖
Executive producer: Chi Fu Tseng 曾啓福
DOP: Shao Yu Chia 夏紹虞
Art Director: Po Jen Chen 陳柏任
Production Designer: Pen Ting Kuo 郭本婷 / Chia Pei Chung 鍾佳佩 / I Jen Chuang 莊伊仁
Line Producer: Chen Te Chang 張正德 (誠製映画)
Producer: Hao Chen Peng 彭皓茞 (誠製映画)
Editing: Chun Hsing 淳馨 (iview)
Casting: Hsiao Pi 小屁 / Shu Hui 淑慧
Stylist: Lin Ling 林翎
Music : Wen Hsu, Rockid Lee(MUSDM)
HBTV 2015 Channel Rebrand - Image
Published:

HBTV 2015 Channel Rebrand - Image

HBTV 2015 Channel Rebrand - Image

Published: