Homepage Redesign (2015 - 2016)
Kit Lau
TASK
Redesign the homepage to increase user retention.  The previous version of the homepage contained only static marketing content that had significant high bounce rate since users were not fully engaged.  
 
APPROACH
To increase retention rate, we decided on creating a homepage that contained a newsfeed with infinite scroll that displays the most recent user-generated content.  Based on the number of comments and likes that each article receives, these tiles are weighted so that the most popular content are usually bubbled to the top.  
Prototype Version
Production Version
Production Newsfeed
Homepage Redesign (2015 - 2016)
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Homepage Redesign (2015 - 2016)

My work in progress with Wheelwell's new homepage. More to come later...
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