Geseho is an independent, underground clothing brand that started out from the back door of a car garage. Using daily garage work as a metaphor, it aims to craft, shape and refine our local street culture through it’s apparel. Their logo design takes on the shape of a hexagonal nut to form the initial of Geseho, with the idea of holding on to the brand’s integrity. And there is no better place to set up a guerilla store other than inside the car garage. We were there to decorate the space as how we perceive Geseho would be as a garage. Hand-painted signages, posters, framed photographs, vintage helmet, neon sign and some personal items are added to the rugged interior to further enhance Geseho’s identity.
