Just like with the launch of season 5b of The Walking Dead, FOX decided to promote season 6a with a spectacular billboard close to the freeway A4 in Amsterdam. This time there was chosen to make the billboard in the new FOX 'led-style' design with zombie hands raising from the ground.
To give the promotion an extra boost, fans could choose which 'The Walking Dead'-related tool they would like to use cut of a finger. 10 fans were than chosen to cut the finger of with their weapon of choice.
