We were challenged with creating a spot for Ram trucks that could properly align with the anthemic work they had been producing. Our task was to focus on the American worker and I was happy to be part of the team that originated this concept and to have worked on the copy for this powerful spot.
RAM - Salt of the Earth
RAM - Salt of the Earth
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RAM - Salt of the Earth
Ram Trucks - Salt of the Earth - Copywriting
1
111
0
Published: