Logos in Black vol. II
Simandiraki® | Traditional foods
The 'Simandirakis' company is a family business of traditional Cretan sweets, which operates since the late 1980s. The symbol of the logo is inspired by the preparation method of the xerotigana, with its lines visualising the winding of a strip of dough in a circular direction. The edge of the circle results in the shape of wheat, symbolizing the basic ingredient of the Simandirakis products. The logo has been rotated by 45º to form the fist letter of the company name (σ).
Andriotis® | Greek Olive Oil (Corporate Identity)
Andriotis S.A. is a family business that specialises in the trade and processing of olive oil, for the last 55 years. The logo was designed in order reflect the classic and timeless values of the brand name, while at the same time updating the communication image. The symbol of the logo presents an olive with its pit, in section∙ the typography chosen, with serifs and capital letters, expresses the validity and reliability that characterise the Andriotis business.
Omega® | Night Club
For the logo of the ''Omega'' dance club, in Mykonos, emphasis was placed on the letter Ω, which was designed in order to remind of the needle of a record player, thus linking the name of the club to its main characteristic, dance music. On a different level, the letter 'Ω' evokes connotations of a full moon and a wave, which, in combination with the blue color of the logo, create a symbol inextricably linked to the topographical location of the '’Omega'' club, in little Venice, Mykonos.
Oleagreca® | Olive Oil Company (Corporate Identity)
The client here is an oil trading company. The name is based on the product and the country of its origin, in Latin. In the logo, the name is read as one word, but visually the two words are separated by the different weight of their fonts, in order for the two words to be clearly comprehended. The color refers directly to the olive tree, while the symbol is inspired by the classic millstone. Although, with the development of technology, the harvest of the fruit and the production process of olive oil have become easier, the production method remains the same over the centuries. Thus, the use of this symbol in the logo adds authenticity and lasting value to the logo. For this logo, a serifed typeface that conveys classical values was chosen. The modern design of the lowercase enhances the friendly nature of the logo and refers to the accessible profile of a natural product.
Just Villas® | Fine Residences
The inspiration for the logo symbol came from the pomegranate. According to tradition, the pomegranate connects a house with good fortune and new beginnings. The abstract outline of a house inside the pomegranate forms a lock that refers to new property while, at the same time, the top of the pomegranate creates a crown, visualizing the luxury that characterizes these particular villas. Finally, the use of classical capital characters enhances the prestige, credibility and trust, core values of the brand.
Les Anagnou® | Photographers (Corporate Identity)
The motive behind the renaming Studio Paul photography was the inclusion of the owner’s wife in the business. The new name, ‘Les Anagnou’, is inspired by the French roots of photography and it aims to showcase the new image of the family business. The symbol of the logo is inspired by the vision span of the human eye (at an angle of 90◦) and by the classic camera tripod. The symbol’s thickness, which is equal to the logo’s typography, enhances the logotype homogeneity, whereas the capital letters and choice of black as the dominant color reinforce the esteem and professionalism of the studio.
COMECO® | Corfu Meat Company (Corporate Identity)
The COMECO (Corfu Meat Company) industry is based in Corfu. It deals with the processing and trade of meat. The symbol of the logo is the pig, designed in top view, and refers to the company’s scope of work. The digestive system of the pig can process any kind of food, just as the company processes a wide variety of meats. The symmetrical and geometrical lines of the logo suggest the orderly function and contemporary profile of the industry, while the robust and imposing typography in capital letters expresses validity, consistency and reliability. Lastly, the color of the logo is a direct reference to the color of meat.
Clicka® | Photographers
The logo for this group of photographers suggests both their profession and common philosophy and teamwork. The name of the group clearly refers to ‘a group of friends’ and makes a direct connection to the photographic field. The symbol of the logo is inspired by the camera
frame, from the visual side of the photographer. Predominant graphic element is the pixel (pixel), which visualizes the name. As intended, the symbol can be cut out in order for it to be applied individually in the future. The capital letters and center alignment further underline the validity and reliability that surround the professional values of the group.
Lacertus® | Cafe - Bistro
According to the Greek Mythology, Poseidon, the god-master of the seas, wanted to create his own tiny island in which he could live with his lover, Amfitriti. Hence with his trident he hit hard the southern part of Corfu, and thus was created the island of Paxoi. The name was inspired by the shape of Paxoi which is long and narrow and resembles a lizard. Lizard, the logo’s symbol, has an austere, clean shape which is inspired by the illustrations in ancient Greek vessels, hence paying a tribute to the Greek element, while the chosen color serves as a reference to the distinct color of the seawater of Paxoi.
My plate® | Grill House
My plate is a new, modern style grill house in Gazi. The logo’s symbol is inspired by the outline of a plate and the shape of a skewer. The resulting figure resembles a grill, hence making a reference to the company’s subject matter. The typography is of equal width with the symbol, thus giving consistency to the logo.