International Digital Campaign
Interone GmbH
Interone GmbH
Driving Luxury: The BMW 7 Series creates tomorrow’s luxury today. Because the best way to predict the future is to create it. Stunning design, innovative functionality, a high degree of wellbeing and comfort and a surprising amount of efficiency make this sedan not only the flagship in the BMW fleet, but also a trailblazer for the whole automotive industry. It was our task to create an international digital campaign to communicate all the advantages of this unique car and to underline the feeling of outstanding quality and high-end luxury. Just have a look at some of the implemented actions or feel free to visit the whole BMW 7 Series online showroom.
BMW 7 Series Showroom
INTERACTIVE FULL CGI INTERIOR FLIGHT
CARBON CORE SLIDER
CREDITS
Client: BMW AG
Agency: Interone GmbH
Executive Creative Directors: Max Lederer, Thomas Heinz
Creative Director: Kevin Eschweiler
Art Directors: Katharina Wagner, Hannes Schmidt
Screen Design: Michael Forster, Patricia Keller, Ilka Ehlers
Copywriter: Ronny Rindler, Jan-Hendrik Siemons, Jan Mattulat
Conceptioner: Torsten Wiesner, Torsten Stracke
Rollout Manager: Karsten Riegner, Akira Matsumura, Markus Lück
Account Manager: Jan Anderßen, Anna Lorenbeck
Technical Project Manager: Sebastian Martens
Technical Implementation & Magic: Veronika Ziegler, Till Carl
Agency: Interone GmbH
Executive Creative Directors: Max Lederer, Thomas Heinz
Creative Director: Kevin Eschweiler
Art Directors: Katharina Wagner, Hannes Schmidt
Screen Design: Michael Forster, Patricia Keller, Ilka Ehlers
Copywriter: Ronny Rindler, Jan-Hendrik Siemons, Jan Mattulat
Conceptioner: Torsten Wiesner, Torsten Stracke
Rollout Manager: Karsten Riegner, Akira Matsumura, Markus Lück
Account Manager: Jan Anderßen, Anna Lorenbeck
Technical Project Manager: Sebastian Martens
Technical Implementation & Magic: Veronika Ziegler, Till Carl
