Sal Zerilli, Director, Knowledge Capital + Insight
406
0
0
Published:
  • Add to Collection
  • About

    About

    “Reality leaves a lot to the imagination.” -John Lennon
    Published:
Sal is a social psychologist and ethnographic researcher. As director of knowledge capital and insight at Cooler, Sal oversees the company’s primary and secondary research on client and proprietary projects. In this role, he helps to ensure that Cooler’s design and innovation work reflects the real world logics of people’s lives, needs, and desires.

Over the past five years, Sal’s research and consulting work has focused increasingly in healthcare. His healthcare work includes comparative study of how people experience diverse chronic diseases, analysis of how patient information needs and demands change over time, and immersion in the complex realities of physicians and healthcare providers on the job. Sal’s research has also taken him deep into subject matter as varied as the culture of vinyl record enthusiasts, child socialization, the inner workings of middle-class marriages, and membership in a community struggling to survive.

Sal holds a Ph.D. from the University of California, Los Angeles and an M.A. from Boston College, both in Sociology.