HARLEY-DAVIDSON + SHE DEVIL
HARLEY-DAVIDSON
Black Label + Womens 
She-Devil Series

KUSTOM KULT
He-Devil wants a She-Devil
Hot on the heels of the success of the Mens H-D Black Label "Live to Ride- Ride to Live" series featuring the DEVIL character, HARLEY-DAVIDSON asked us to create a SHE-DEVIL character to complete the Womens Black Label Line. Stoked to oblige, we conjured up a Princess of Darkness- steeped in the fully vintage roots of H-D flavor and blazing in sell-through at retail... 

Authentic Brand Cred
For many years now, KUSTOM KULT has contributed to building the brand purpose and personality for the HARLEY-DAVIDSON Black Label line by supplying Design Direction, Trend Consulting and Artwork for apparel and accessories. KUSTOM KULT continues to be focused on maintaining the authenticity of the brand experience but, for the Black Label demographic, venturing beyond the "look and feel" of the traditional core H-D apparel and accessories.

We work with the Global Design Director of Sportswear. 

All images © Harley-Davidson. All Rights Reserved. 

Hand Drawn Back Then, Hand Drawn Now
Working closely with HARLEY-DAVIDSON, we developed the feel of an "Ol' Skool" and vintage She-Devil trend into a fully Kustom Library of "Club" style designs that can be built into a variety of product application needs.

Whenever possible we gave a "nod" to the H-D Heritage by utilizing Genuine H-D vintage fonts, or using them as a starting point and design elements and styling from brand archives. We interpreted each design concept to be able to successfully translate into anything from Belt Buckles and Zipper Pulls to Labels & Screen prints.

THE SHE-DEVIL RIDES FREE!
Hand Drawn Motorcycle Art
Motorcycle Flames




The She-Devil Returns
Since the first She-Devil resonated so well with the MKE tribe we were asked by HARLEY-DAVIDSON to conjure up a fresh interpretation of Beezlebub's "Ball-N-Chain" to ride once again. Hellaciously fast sell-through at retail made her another story of success in this fashion after-life. Props out to her stylist for the "up-do" and new fiery extensions...

We are stoked to work with the Global Design Director of Harley-Davidson Sportswear.

NO CAGES for this hot-headed Demoness.

She-Devil Art
 
HARLEY-DAVIDSON + SHE DEVIL
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HARLEY-DAVIDSON + SHE DEVIL

27
218
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Published:

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