Helsingin Sanomat newspaper reaches some 2 million people daily. The elements presented, build on the media/reader relationship and emphasize the newspapers role in forming ones sense of reality and everyday life. Credits:  Ad Agency: Hasan & Partners, Art Director: Antero Kivikoski. The campaing contained both still and motion elements mimicking in a heavy "print ink" feel. Still photography and direction of the films by Kimmo Syväri.