CNY Promotional Lai See for HKUST Executive MBA Program. This is an innovative design that uses 2 sleeves to create an envelope with a stunning diecut effect and illustration for the cover design. The production cost is much more economy than doing laser cut. And the visual result recall the Chinese paper cut tradition.

Design Agency: Orijen  /  Creative Director: Julia Brown / Design Director: Jan Adams / Designer: Teresa Lee
(Project that I worked on while I was a designer at Orijen)

This is design has been published in this book “Holiday Design—THE FESTIVE & THE JOYFUL”, as one of the selected works.