Neu's German Bread is a German Bakery in Sydney. The Rebranding combines the modern background of this young company with the traditional German recipes. As the company already had a logo that was stuck in the customers heads, it was the basis for the new logo and has been updated.
The colour scheme comes from the German secondary colours black, red and white as well as a beige for the fresh bread dough.
The style element pattern follows from the negative of the icon used in the logo and characterizes the whole branding. It consits of a small bag for rolls that is typical German, a carrying bag, coffee mugs, sticker, a letterhead and envelope, a trifold brochure, business cards and a webdesign.
This project is a university submission and there exists no affilation to Neu's German Bakery, yet. Curated by Lorraine Marshalsey at the Queensland Collage of Arts, Griffith University in 2015.