Mighty River Power is one of New Zealand’s largest electricity companies, my aim was to use the content from their 2012 annual report to recreate and design a new proposal with a fresh approach in 2013. I also worked alongside one of the third-year photography students providing them with the necessary information to shoot all of the photo-based imagery for the report.

The design approach I took was fresh and modern with emphasis on the striking photos taken from around the Waikato region to engage readers. My proposal displays various sections of the annual report integrating text, image, tables and graphs to create a stimulating publication filled with digestible data.