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Stesso gesto, nessuna differenza
This commercial is conceived to make people aware of the prejudice that surrounds housekeeping, even though it requires skills and brings an unexstimable value to the wellbeing of an house. Moreover, housekeeping is also generally thought as a feminine kind of job, making the prejudice against it even more disrespectful and unfair.
Starting from a gesture common to other jobs (wearing gloves), we led viewers to this idea: why is being an housewife underestimated, if other kinds of jobs are well paid and respected? The tagline "Stesso gesto, nessuna differenza" actually means "Same act, no difference".
Video relised by: Juliette Adam, Angela Cannavò, Matilde Capacciola, Sofia Chiarini and Eda Ozkul.
The poster uses the same language of the video, supporting the main idea.
The project book explains all the stages needed to conceive the idea, develop the copy strategy and then realise the video.
