A series of press ads that were conceptualised with Annette de Klerk and illustrated by myself for the iconic brand, Ouma Rusks.
It was aimed at the Afrikaans market. The idea was based on classic South African objects and experiences we all know and love and the things that bring up the same nostalgic warm and fuzzy feelings as an Ouma Rusk. The rusk you choose from the Ouma range says a lot about you and 'makes you who you are', just like your actual Ouma (Grandma) does as well. Click on the posters to read the copy and see my illustrations close up.
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