Emerald Group Publishing tasked Research Media with creating a fun and engaging 2D animation with voiceover in order to bring to life their ‘how to guide’ which existed purely in text format. The goal was to reignite the interest of existing customers and to help attract and engage with new customers by communicating how best to enhance the measurable impact from an academic article.

 

Research Media opted for a colourful and memorable style that employed exclusively primary colours and shapes. In order to appeal to the broadest audience, any possible language barriers were eliminated by representing keywords, paragraphs and phrases as colourful shapes, giving them a life and movement that both engaged the viewer and emphasised the metaphors.

A voiceover artist with gravitas and an authoritative tone was sought in order to juxtapose the fun, playful visuals. This struck the perfect balance between the serious, educational content and the striking graphics.

 

“We are delighted with the ‘How to… ensure your article is highly downloaded’ animation Research Media created for us. They not only understood our brief and what we were trying to achieve, but really put their own creative spin on it, resulting in a really engaging and unique piece of content” Rory Ffoulkes, Corporate & Content Communications Manager, Emerald Group Publishing Limited.