Swamp in the City – Chelsea Market, NYC
To announce the premiere of Swamp People’s third season, History Channel built a living, breathing Louisiana swamp in NYC’s iconic Chelsea Market featuring hundreds of native trees, plants, turtles and American alligators swimming in 8,000 gallons of water. Partnering with the state of Louisiana and the Lt. Governor, the exhibition featured artisans, musicians, nature experts and a Cajun chef who, along with the stars of the show, created an authentic bayou experience for thousands of visitors. I was responsible for all of the creative (writing and design) on the main window treatment, teaser posters, Cajun recipe cards, web banners and vast array of accompanying signage. The whole experience was featured in 100+ local/national media outlets, generating more than 100 million impressions. Viewership for the Season 3 premiere increased by over 20% from the previous season.
Louisiana Lt. Gov. Jay Dardenne and Swamp People's Bruce Mitchell at the Swamp in the City opening on February 2nd. Photo by Peter Wang
Exhibit being built in Florida before it was shipped to NYC.