The process of choosing a colour palette took place in tandem with the brand creation, where hues such as Purples, Limes, Mints and Yellows were considered and tested. In the end, the Rojo, Amarillo & Azul triad colour palette (Red, Yellow & Blue) was chosen to be the colour set to be used.
With the mark finalised, Juan and I moved on to creating all the collateral he may need for his new business: menus, posters, business cards... the works! Each element was crafted using custom Star Wars themed illustrations and textural elements that pertain to Mexico.
All the illustrations designed for Obi Juan™ originated from iconic Star Wars character designs, yet each one was given a hispanic twist to suit the food brand. Darth Vader sports a menacing Nacho on his mouth-piece, Boba Fett went all Luchador and C-3PO grew a mariachi moustache.
on a global scale and are not limited to the Galactic/Mexican Fusion market of South America alone.
Who doesn't love Tote Bags and T-Shirts anyway?