This was a collaborative project, designed over a two-week period by Axel McHugh and Eric Lynch, it was overseen by tutors from the Visual Communication Design programme, at IADT. The brief required the design of a flexible identity for the Graduate Exhibition of 2015.
 
A key consideration required the signage system to be cost-effective and easy to implement across the college campus.
We achieved this by designing “slap-up” style, vinyl signage—smaller call-to-action speech bubbles reinforced the message.
 
The identity was well received—footfall for the graduate exhibition increased on the previous year, growing from 750 to 1400 visitors on opening night.


Included in the 100 Archives selection for 2015—Each year the 100 Archive ask an independent panel to choose 100 significant projects from a pool of open submissions, which becomes that year’s Archive Selection.
http://www.100archive.com/project/iadt-gradshow-2015

Published in—Color Code: Branding & Identity, Sandu Publishing, 2016.
IADT Gradshow 2015—Identity/Wayfinding/Signage
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IADT Gradshow 2015—Identity/Wayfinding/Signage

This is a collaborative project, designed over a two-week period by Axel McHugh and Eric Lynch. The brief required the design of a flexible ident Read More
1156
16655
55
Published:

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