Alaska Airlines: How to Create An Insider Voice and Genuine Advocacy
Production Design: Julie Davidson
Alaska Airlines flies a lot of people to a lot of destinations. And while they had dipped their toes into the LGBTQ market, their outreach was scattered and didn’t have an over-arching strategy that tied all the elements together. So Radarworks rewrote the script from the ground up and turned Alaska Airlines into an instant leader in the LGBTQ travel space.
Campaign included print ads, web banners, and social media posts.
