AIGA Quoted. 1 of 5. Typographic illustration
AIGA [American Institute of Graphic Arts] invited Superfried to contribute to their daily Quoted series. Each designer submits five typographic illustrations of famous design related quotes to appear on the home page Monday to Friday of a given week.
Have no fear of perfection – you'll never reach it.
An unused experimental type style provided the starting point for this quote. The twisting, optical illusion effect was apt, but as a big fan of Dali, it was important to take this further. As a tribute to his style, and to add a sinister undertone, the letterforms liquefy and become progressively ambiguous. To add an element of surrealism stone textures were implemented for the wording, a rather unlikely material to melt.