ABOUT THE AGENCY
INCANDESCENT Marketing is a marketing & communication agency launched in Bucharest, Romania in 2010.
Because INCANDESCENT delivered Romanian marketers a unique mix of services, from marketing services and branding to Brand Ambassador programs and WOM research, the need of developing a new brand identity was put into action in 2015.
THE NEW BRAND IDENTITY
The new logo and identity were developed starting from agencies core values:
- Passion
- Simplicity
- Friendliness
- Efficiency
- Connectivity
"INCANDESCENT" is a the best descriptor for agency's passion, while the BULB FILAMENT is the visual representation of agency's name and supporting agency's creativity credential.
The electric cable was meant to be playful, and its length or thematic usage in services icons suggests unity, connectivity of agency's diverse experience.
In terms of colour, the red/dark grey/white combination supports the idea of simplicity and supports agency's focus on cost-effectiveness (important for both clients and management).
For more details about Incandescent read on the website of Stefan Stroe.
