British Eurosport Tour de France 2015 press advertising campaign
The British Eurosport team required a strong visual concept to promote the Tour de France, Vuelta a España and Tour of Britain cycling events this summer.
I devised a striking concept based around energy, passion, and the speed of the sport by using some of cycling's superheroes; Vincenzo Nibali, Chris Froome, Mark Cavendish, Alberto Contador, Peter Sagan, Nairo Alexander Quintana and Geraint Thomas.
The ad featured in London's Sport magazine one week before the Tour de France and mid way through the event.
Sport Magazine DPS
Close-up section of Vincenzo Nibali and Chris Froome