ROCOCOA // Little Debbie Package Design
Project for Advertising, Marketing & Publishing (ART-025-0504)
Los Medanos College
Spring 2015

For this project, I was to come up with a “new look” for the Little Debbie food brand. The problem posed was that Little Debbie felt like they were not attracting as broad a range of consumers as they wanted. The consumers Little Debbie is not attracting are healthy conscious and impulse buyers who ignore the family-packs and items sold “in-bulk” at the supermarket or convenient store. As someone who is healthy conscious and is in avoidance of pre-packaged foods, I wanted to come up with a singular product that would not only have healthy/delicious ingredients, but would have a certain look/feel that may attract more consumers as well. My aim was to create something over-the-top; something that had enough so as to be appealing to both sexes and a broad age range without being too gaudy or luxurious.