This project was part of Corporate Identity class during my bachelor in Visual Communications. B Natural is a fictional shop that only sells biological food products. My idea for such a shop was to reduce waste in terms of packaging. People would shop as in a town market, bringing their own bags and bottles, weighing the food on a balance that would print the barcode sticker, which becomes the main carrier of the corporate identity.
This project was part of SUPSI (Canobbio, Switzerland) Bachelor of Arts in Visual Communications (2011). Lecturer: Felix Humm