A Brand Publication By Content Marketers For Content Marketers
NATIVE is a publication I launched for Sharethrough about the future of marketing, advertising and the media business. Launched in late 2014, the publication has grown to 8,000 monthly uniques. I manage the operation from end to end, from content strategy and promotion to managing a team of writers and editors. I am also a regular contributor.
A Meta Approach
Articles like "The Brand Blog Has Evolved. It's Time To Launch A Brand Publication." educate Sharethrough's target B2B audience of marketers who are looking for new strategies for their brand.
Covering Marketing, Advertising and Publishing Through Lens Of AdTech
As a regular contributor as well as editor-in-chief, I covered hot-button industry issues such as adblocking with Sharethrough's point of view.
When this article was promoted through Sharethrough Ad Manager's native ad buying platform, the winning headline was "If You're Seeing This Ad, It Must Be Acceptable. Find Out Why Native Ads Shouldn't Be Blocked."
Strategic Audience Growth
Through paid marketing efforts, SEO, and SEM, I delivered a 2,146% growth in traffic from 946 sessions in January 2015 to 21,250 sessions in December 2015. Through testing and optimization using organic and paid strategies on Facebook, Twitter, LinkedIn, Sharethrough Ad Manager, Taboola and Outbrain, I also delivered an 83% increase in time on site for the publication, from 43 seconds to 1 minute 19 seconds.