Website Search Traffic Growth - Sharethrough.com
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    A redesign of Sharethrough's corporate website committed to the company's core customers of publishers, advertisers and app developers with a fla… Read More
    A redesign of Sharethrough's corporate website committed to the company's core customers of publishers, advertisers and app developers with a flashy new brand design. Read Less
    Published:
The company page on the redesigned sharethrough.com used a visual storytelling style with large numbers to convey size and growth. As the sole copywriter on the project, I collaborated with the designer and developer on the entire website.
We understood that the term "supply side platform" is jargon to those unfamiliar with the adtech space. We committed to the industry terminology in order to appeal to our primary, "in the know" consituents we were targeting, such as CROs and ad ops specialists at publishing houses like Hearst and Condé Nast.
We've seen an increase in time spent on sharethrough.com by 18% since the redesign (00:02:30 vs. 00:02:03)
Using SEO tactics like web crawls and Google's Keyword Planner, I drove a significant increase in organic search traffic on sharethrough.com of 23 percent, from from 9,000 organic search visits a month before the redesign to 11,000 after. Our "why native ads?" section captured the bulk of the native advertising keywords we were targeting.