Storyboard for the advert on TV and social media.
Communication campaign proposal for Nintendo Wii. The aim is to reposition Wii as a brand in the market, offering a new way of percieving the brand. Therefore, after a very intense investigation, we come up with a new value propostion for the brand:
"Wii is now not only a game, it has become the tool that organizes and complements your life."
"Wii is now not only a game, it has become the tool that organizes and complements your life."
The concept that follows this value proposition is that the user can traffic with their time with Wii, therefore, we established the following claim that will be whole spine supporting the campaign: Do you want to live more years?
The creative actions that sustain the whole campaign are the responsible for the communication to the public of the new brand, via storytelling.
Based on small videos on social media and TV, we created noise based on the following story:
Stamatis Moraitis, a 62 year old pilot has been diagnosed with a terminal cancer. So he decides to go back to his hometown, Ikaria, an island in the middle of the sea. This island has been proven it has powers recently, as their citizens seem to never die.
Obsessed with his time ticking by and his soon death, he decides to get rid of all the clocks and watches in his surroudings. However, time went by, and with no sign of death, he goes back to New York, to the hospital where his illness was discovered, only too find out all his medical team had passed away before him.
Back in the island, he investigated these places where people magically live almost forever. Therefore, Moraitis decided to get his time back constructing his old plane, with all the clocks he once hid away never to be seen again.
Stamatis Moraitis, a 62 year old pilot has been diagnosed with a terminal cancer. So he decides to go back to his hometown, Ikaria, an island in the middle of the sea. This island has been proven it has powers recently, as their citizens seem to never die.
Obsessed with his time ticking by and his soon death, he decides to get rid of all the clocks and watches in his surroudings. However, time went by, and with no sign of death, he goes back to New York, to the hospital where his illness was discovered, only too find out all his medical team had passed away before him.
Back in the island, he investigated these places where people magically live almost forever. Therefore, Moraitis decided to get his time back constructing his old plane, with all the clocks he once hid away never to be seen again.
And there he lived, forever in Ikaria, with time ticking by.
You too want to live forever?
You too want to live forever?
The whole campaign was based around this story which made the public very curious. Graphic pieces filled the streets, games on social networks led to an event placed in Plaza Catalunya (Barcelona), where we would install Moraitis' plane next to a 'time machine' where people were able to gain prizes. Everything communicating the new WII.
